2012 Technology IT Communication « Thread Started on Sept 2, 2008, 8:43am »
IT industry welcomes technology challenges of 2012 & looks forward to Olympics 3.0
With London opting out of competing with Beijing on raw spectacle, the successful delivery of its promise of a green, secure, and integrated Olympics rests on technology.
The aspiration is to deliver the first ‘Olympics 3.0’ with spectators being able to enjoy multiple viewpoints, real time Games updates and live travel information through mobile devices. Each audience member will be able to access information previously available only to the sports commentator in the booth.
Intellect’s Major Events Group is comprised of over 220 companies including; Atos Origin, Consult, Deloitte, Hyperion, Nortel and Tricerion. ICT will support over 205 international sporting organisations, 20,000 worldwide media, nine million spectators, and over four billion television viewers of the games.
Carrie Hartnell, Transformational Business Programme Manager said: “London will be the focus of the world’s attention in 2012 and will be showcasing the best of British technology. Broadcasting, ticketing, venue management, security and transportation will be delivered through innovative and interconnected technological solutions. Come 2012 technology will be central to London’s Games and its legacy.”
4G mobile devices, contactless access platforms and smart cards will revolutionise the experience of spectators and athletes alike. Using these devices attendees of the London Games will be able to interact with the games in a number of ways including; finding their way through the London traffic, receiving security alerts, buying tickets, web blogging on the Games live, networking with friends across the Olympic village and accessing local wireless networks for close-ups and replays of Olympic events streamed to their mobile devices.
David Birch, Director of Consult Hyperion commented: “By 2012 the technologies – mobile and contactless – will have come together. Major manufacturers, such as Nokia, have already begun to integrate the contactless technology into their mobile phone product range. Once again London has been in the forefront of the development of new applications and services to take advantage of this fantastic platform. Barclays, O2 and TfL have just completed an experiment involving several hundred people who have been using their phones to catch the bus, ride on the tube and buy cups of coffee with a simple wave. The possibilities for 2012 certainly look exciting.”
Transport operators, banks and retailers are continuing to roll out new contactless terminals throughout London, laying down the rails for the next generation of contactless mobile devices to run on. This enabling infrastructure can provide a platform for a whole new set of innovative products and services to support London’s Olympics.
Patrick Adiba, Executive Vice President for the Olympic Games at Atos Origin - Worldwide IT Partner to the International Olympic Committee through to the London 2012 Olympic Games, said:
"As we complete the delivery of the IT infrastructure and systems for the Beijing 2008 Olympic Games, we see two areas where technology will play a greater role in London in 2012. Firstly in helping to deliver the low carbon Olympic Games from helping people plan their journey to the Games through to how the Games are broadcast around the world. Secondly in improving how the global audiences watch and follow the Olympic Games. In Beijing we have processed more than double the amount of competition data for media and news agencies than we did in Athens four years ago. We believe that this will increase yet further as audiences worldwide expect more detailed and colourful information about the competition events as they happen in the way that they want to receive it."
The technology infrastructure being built into London 2012 will enable our Olympics to be environmentally sustainable, making London the low carbon Olympics. From helping people plan their journey more efficiently to intelligent building management, technology will be at the forefront in reducing London’s 2012 carbon emissions. __________________
Re: 2012 Technology IT Communication « Reply #1 on Oct 25, 2008, 9:33am »
The BBC laid out plans for London 2012 that will see it "significantly" increase its web-TV capabilities, with "many more" online video streams than the six it offered during the Beijing Olympics. The BBC will also support a greater range of mobile devices and technological platforms, and set up 60 giant screens around the UK to allow sports fans to watch the Games outdoors en masse.
Speaking at a Westminster eForum event in London on Thursday, Ben Gallop, head of BBC Sport Interactive, said that 13 percent of viewers had watched the Beijing Games over broadband, compared to no more than three percent for the Athens Games in 2004.
The Beijing games fuelled an explosion in internet traffic, with a total of 38 million video streams watched over the course of the 2008 Olympics and BBC Sport becoming the 10th most visited site in the UK.
Gallop said: "By the end of the Olympics, we want to do for digital media what the coronation did for TV 50 years ago."
"We take our public-service role very seriously. We want to look at what we can do to address the issues around the digital divide," said Gallop.
He added: "We are moving towards a mixed economy where people will consume different content on different platforms, depending on their needs at the time."
« Last Edit: Oct 25, 2008, 9:34am by Forum Manager »
Re: 2012 Technology IT Communication « Reply #2 on Oct 25, 2008, 9:36am »
The Olympic Park network and its links to 94 venues across the UK could become the template for a high-speed national network, according to Guy Nicholson, the London Borough of Hackney councillor leading regeneration on the Games' east London site.
Speaking at a Westminster eForum event, Stuart Hill, vice president for the London 2012 delivery programme for BT, said the Olympic Park would be served by an "industrial-strength, fibre infrastructure" with 10,000 access points, linked by Ethernet to locations within the M25.
Hill said BT is contracted to make sure that as much of the infrastructure as possible in the Olympic Park and other UK venues can be used by future housing, schools, sports clubs or other buildings.
For the Games, BT is charged with delivering 4,500km of cabling, 14,000 mobile phones, 16,000 fixed-line handsets and 40 Olympic TV channels.
"We will need to be handling 6GB every second, the equivalent of 6,000 novels or the entire content of Wikipedia," Hill said.
"We will work with [the London Organising Committee of the Olympic Games and Paralympic Games] post-2012 to make sure that we are adaptable and, if there is anything in the ground, we can reuse it later on," he added.
Hill cautioned that the idea for the Games is not to provide cutting-edge technology but rather a reliable infrastructure.
Nicholson said the benefits of the network will reach beyond London.
"The capital investment required to put this future network into place will add as much to Olympic Park as it will to the rest of the live sites across the UK," he said. "It becomes a model for a new network connecting up the cities and towns of Britain."
"The contribution that this will make to our national economy far outweighs what we are spending now," said Nicholson.
Hill said BT will be employing 650 people from across the UK to deliver the London Games telecommunications infrastructure.
FROM >news.zdnet.co.uk
« Last Edit: Oct 25, 2008, 9:37am by Forum Manager »
Re: 2012 Technology IT Communication « Reply #3 on Aug 18, 2009, 9:28am »
London 2012 gets the WOW factor
New technology is aiming to bring the wow factor to the London 2012 Games. Special wireless Olympic handsets providing information and updates look set to be introduced to sports fans at the London 2012 Games, according to Samsung's vice president and head of worldwide sports marketing Gyehyun Kwon.
More than 5,000 members of the International Olympic Committee (IOC), Beijing Olympic organisers, staff and sports bodies helped test the Wireless Olympic Works (Wow) service at last year's Games.
It worked "very well", according to Mr Kwon.
He told the Press Association: "We provide a mobile telephone with special software and functions so that it can navigate any information you can find.
"It will text information from Locog (the London Olympic organisers) and IOC so that you can use your computer as a walkie-talkie and use a mobile phone.
"This would be the first trial open to the public. In Beijing we did not open that to the public. It was limited to the Olympic family, local IOC members, sponsors and volunteers."
Special programmes would have to be downloaded and sports fans would have to buy the special Olympic telephones. For Athens, it was available in English and Greek, for Turin Italian and English, and it will be in French and English for Vancouver's 2010 Winter Games.
By 2012 it will be available in "every language in the world", provided it has been installed for download from the Samsung system, Mr Kwon said. So far the sort of information that can be pulled out on the phone includes event results, schedules, medal count updates, brief biographies of medalists and information about venues and weather.
Mr Kwon notes: "Sport is a universal language to communicate. We believe that sports marketing is the perfect vehicle to show our technical ability."
He is confident of a good fit with London 2012, adding: "London 2012 will be the first time it will be used for the public.
« Last Edit: Aug 18, 2009, 9:28am by Forum Manager »
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